Palladium Since 1947
The foreign French boot is fleeing the European scene and making its way over to the urban streets of the west and east coasts of the U.S. Bringing its own foreign style, Palladium is a must-have in our RWF closet.
Palladium has brought quality since the 1920’s, a period when aviation tires were in large demand for the fledgling aviation industry. Palladium’s expertise set them apart from other tire manufacturers. Palladium tires were made by layering canvas bands underneath vulcanized rubber. This innovation in material use created a tire that was superior in quality and durability and soon most of Europe’s aircraft were made with Palladium tires.
World War II brought Palladium a large amount of demand from the aviation industry. Once the war came to an end, the demand for tires came to a halt. The decrease in demand wasn't going to stop them. They went back to the drawing board to find a better use for their high-quality materials. As much as an aircraft needs tires that are durable, people need shoes to last in their daily excursions.
Palladium put aside the tire manufacturing and turned to the shoe industry. They began to produce quality boots in Pont De Cheruy, France in 1947, using the same material as their once- demanded tires.
1947 marked the birth of their first boot known as the Pampa boot. The boot was put to the test with the French Foreign Legion on their deployment into the rugged terrain of North Africa and the Atlas Mountains.
To this day the Pampa boot is made from 100% cotton. The canvas is stonewashed to give it a vintage look and feel. Palladium rubber soles are made to give you flexibility as well as durability when you’re ready to take on the excursions of a legion.
Lookout for the Palladium collection hitting Robert Wayne Footwear stores this season.